ABOUT LA STRENGTH & PERFORMANCE

Strength. Fat Loss. Muscle Gain. Performance.

A gym with fitness equipment including rowing machines, weight plates, and a squat rack near large windows showing an outdoor view.

With a background in the film and entertainment industry, LA Strength & Performance understands the physical demands placed on actors, performers, and high-output professionals. This experience informs a training approach focused on strength, aesthetics, conditioning, and repeatable performance under pressure.

LA Strength & Performance is a results-driven coaching system specializing in strength development, body recomposition, muscle growth, and performance-based training.

Our approach combines structured programming, progressive overload, and nutrition coaching to help clients achieve measurable, long-term physical transformation—not short-term fixes.

Whether the goal is to build strength, reduce body fat, increase muscle mass, or improve overall performance, every program is designed with one purpose: consistent progress backed by structure.

TRAINING PHILOSOPHY

Real results come from structure, not randomness.

At LA Strength & Performance, we focus on:

  • Progressive overload applied consistently over time

  • Strength development through structured programming

  • Fat loss through sustainable training and nutrition systems

  • Muscle building through controlled volume and intensity

  • Performance improvement through conditioning and movement quality

  • Accountability and measurable tracking of progress

Every client follows a clear system designed to eliminate guesswork and maximize results.

THE 10-7-4-4-3 PYRAMID SYSTEM

At the core of our strength programming is the proprietary 10-7-4-4-3 Pyramid System.

This training method uses a structured progression of increasing resistance across five working sets:

  • Set 1: 10 reps (foundation / activation)

  • Set 2: 7 reps (moderate load increase)

  • Set 3: 4 reps (heavy strength focus)

  • Set 4: 4 reps (controlled heavy output)

  • Set 5: 3 reps (peak strength effort)

This system is designed to:

  • Build strength efficiently

  • Stimulate muscle growth

  • Improve lifting performance

  • Break through plateaus

  • Provide measurable progression over time

It bridges the gap between strength training and hypertrophy training in one structured system.

WHO WE WORK WITH

LA Strength & Performance is designed for individuals who want structured, performance-based results, including:

  • Athletes looking to improve strength and conditioning

  • Actors and performers preparing for physical roles

  • Individuals focused on fat loss and body recomposition

  • Lifters seeking to build lean muscle and break plateaus

  • Professionals who need efficient, structured training systems

This is not random workout programming. It is a structured system designed for results-driven individuals.

PERFORMANCE-BASED TRAINING APPROACH

Training is not one-size-fits-all.

Each program is designed to adapt to the individual’s:

  • Experience level

  • Training environment

  • Schedule demands

  • Body composition goals

  • Performance requirements

The focus is always on building a stronger, more capable, and more efficient body through intelligent programming.

NUTRITION COACHING

Training alone is not enough for transformation.

Nutrition coaching is integrated into the system to support:

  • Fat loss

  • Muscle growth

  • Recovery

  • Energy performance

  • Long-term habit building

Clients receive structured guidance including calorie targets, macronutrient planning, and practical strategies that fit real-life consistency.

HEAD COACH & FOUNDER

Keith Sutliff

Overview & Experience

Certificates/Education:

Certified Strength and Conditioning Specialist, ISSA (International Sports Sciences Association)

Certified Bodybuilding Specialist, ISSA (International Sports Sciences Association)

Certified Fitness Trainer, ISSA (International Sports Sciences Association)

CPR/AED Certificate, ISSA (International Sports Sciences Association)

SPECIALTIES

  • Strength & Conditioning Training

  • Fat Loss & Body Recomposition

  • Muscle Building Programs

  • Athletic Performance Development

  • Nutrition Coaching & Habit Building

  • Structured Progressive Overload Programming

Background and Bio:

LA Strength & Performance is led by Keith Sutliff, a performance-focused coach with experience in both strength training and the entertainment industry.

This unique background provides an understanding of the physical demands faced by athletes, actors, entertainment professionals, and other high-performing individuals who require a combination of strength, aesthetics, conditioning, and consistent performance under demanding schedules.

Creator of the 10-7-4-4-3 Pyramid System

Keith's passion for strength training began at an early age through bodybuilding and performance-based training. While pursuing opportunities in the film industry, he continued developing and refining his approach to physique enhancement and athletic performance.

In the spring of 2026, Keith founded LA Strength & Performance after recognizing an opportunity to help others achieve measurable, sustainable results through the same training principles that transformed his own physique. Central to this approach is the 10-7-4-4-3 Pyramid System, a structured training methodology Keith developed and utilized throughout his college years to build strength, muscle, and overall physical performance. In addition to increasing strength and muscle development, the system is designed to support fat loss by combining high-intensity training principles that help maximize calorie expenditure while preserving lean muscle mass.

When paired with proper nutrition, recovery protocols, and strategic supplementation, this approach provides clients with a comprehensive framework for achieving sustainable, long-term results while balancing the demands of their professional and personal lives.

Having personally used these methods to prepare for opportunities within the entertainment industry, Keith understands the importance of looking, feeling, and performing at a high level when it matters most. Today, his mission is to share that knowledge and help clients build stronger physiques, improve performance, and achieve their goals with a proven, results-driven approach.

OUR MISSION

To build stronger bodies through structured training, intelligent programming, and sustainable nutrition systems.

The goal is not just short-term transformation—but long-term performance, strength, and physical capability.

Train with structure. Progress with purpose. Perform at your highest level.